Delacon Pty Ltd Call Tracking Australia

Here at Delacon we have always prided ourselves on delivering the very latest in phone call tracking services that use highly sophisticated technology to create a straightforward, user-friendly interface for our clients. Our systems are constantly updated with innovative additions. The latest of which is certainly no exception. Delacon is proud to announce their newest offering of call tracking for mobile devices and mobile sites.

With this latest product we have taken customer intelligence and insight onto another level. As a result of this latest innovation it is now entirely possible to identify unique characteristics about our potential customers that are significant for organisations that are interested in targeting marketing campaigns that are specific to the user.

In essence, what this latest technological innovation to our call tracking solution enables organisations to understand is:

• Where the potential customer is calling from (location)
• What device the potential customer is using (mobile vs static platform)
• Which carrier / ISP and what type of device (e.g. iPhone, Android etc)

This provides real-time insight for organisations enabling customised messaging and marketing that leverages the real time intelligence provided by the software.

Delacon’s Phone Lead Alert system can show you which keyword searches trigger calls to your business, by using a dynamic rolling number system. This is a completely unique system and takes what constitutes online success to the next level. By this,
we mean it’s not enough to have x number of hits on your website. Only if those hits are converting into telephone calls can you truly measure the success of your online marketing and advertising.

To determine how many numbers are required to capture this information, we use a simple formula: divide the number of visitors each hour by 60 minutes and then multiply by the time spent on the site.

So for example, if you have 240 visitors to your site each hour, and each visitor stays on the site for less than a minute, then Phone Lead Alert would only require four numbers (240 divided by 60 multiplied by 1).

If each visitor was staying for an average of two-and-a-half minutes, you would need 10 numbers (240 divided by 60 multiplied by 2.5).

We would obviously determine the best solution for you based on the actual number of visitors to your site and the duration of time spent on the site and also make the averages 40 – 80% longer to cater for peak times.

The benefit of our Phone Lead Alert system is that once you know which keywords are triggering telephone calls, your PPC and SEM can start to be refined to support an online marketing spend that is generating telephone calls (and not just website hits).