Call Tracking in the last 12 months has been recognised by major organisations and digital marketers as core to the understanding effectiveness of online campaigns to converted sales. Recent studies from the US indicate that call tracking has resulted in more than 22% increase in sales and sales enquiries. In certain industries such as hospitality, insurance and personal services the increase was greater than 40%.
The main benefits to call tracking are increases in sales and more effective ROI on existing advertising expenditure. Understanding through call tracking which online campaigns generate the best and most effective sales interest (for both online and offline conversion) ensures complete visibility into customer intelligence and behaviours.
In order to provide some clarity into this growing industry we have listed some key questions that have come up most often:
What is call tracking?
Call tracking is the term used that identifies time and date of call, caller ID, the source of the call etc.
What is search keyword call tracking?
Keyword call tracking is the process by which exact keywords and the source which it came from can be identified that lead to inbound calls.
Can Call Tracking be used to track my online advertisements?
Yes this is the most fundamental feature to call tracking.
Who needs Call Tracking?
Any business that utilises search engine marketing and / or online advertising as a means to acquire leads and who prefers call based sales
Why is Call Tracking so important?
Typically this is about why a business would want to engage in doing more of what works and less of what doesn’t. Call Tracking identifies the strengths and weaknesses of your online campaigns in a complete and holistic manner.
What do I need to look for in selecting a good Call Tracking solution provider?
Essentially most vendors have access to all of the Tier 1 Telco carriers so the key thing to look for is a vendor that has search marketing expertise as well as an interface that delivers real time information and reports in a clear and concise manner. The vendor should allow customisable reports that are easily accessible and downloadable
If Call Tracking is so important then why aren’t more organisations doing it?
In the past the appetite for call tracking was not high as most companies concentrated their efforts on online campaigns with keywords that were historically cheap. These days costs associated with keywords and online campaigns have increased significantly, the imperative to optimise conversions by understanding which keywords were most effective has now become an effective tool in reducing costs.
Is there any way in which I can keep my existing number and still do the Call Tracking?
Yes, in most cases existing numbers can be “ported” in at little or no cost thereby ensuring a seamless transition for your existing and potential customers.
This week we were recognised as Australia’s #1 Call Tracking provider by Top SEOS – which is the leading Independent Authority on Search Vendors. Top SEOS has been in the research field for over 8 years and is focused on identifying and ranking the best web marketing agencies and tools in Australia. With various organisations such as CNN and Smart Money, sourcing Top SEOS as a reliable research company that undertakes a "rigorous evaluation process", we are particularly proud that they ranked Delacon as the number 1 call tracking vendor. 
Here at Delacon we have always prided ourselves on delivering the very latest in phone call tracking services that use highly sophisticated technology to create a straightforward, user-friendly interface for our clients. Our systems are constantly updated with innovative additions. The latest of which is certainly no exception. Delacon is proud to announce their newest offering of call tracking for mobile devices and mobile sites.
